Lavni Varyani
Lavni Varyani is the Founding Partner of Pharma BP, with c. 14 years of experience in life sciences consulting across the GCC and MENA. She previously worked at IMS Consulting Group (now IQVIA), specializing in market access, pricing pathways, tendering and procurement processes, and commercial effectiveness. Her expertise includes the Saudi HTA system and spans diagnostics and high-value innovations across diverse therapy areas, where she supports global life sciences companies in achieving broad market access, rapid reimbursement, and patient impact. In addition to working with local and international clients on regional success, she has been actively involved in education around HTA systems in the MENA region and is the founder of the first regional HTA conference, MENAHTA.