Value-Based Pricing

Value-Based Pricing (VBP) aligns the price of a treatment with the value it provides to patients, healthcare systems, and society. Across multiple indications, a single price may not accurately reflect a medicine’s value, Indication-Based Pricing (IBP) allows different prices to be set for different indications.

Purple banner with two circular headshots (Neil Grubert and Amanda Cole) and the article title about Most Favored Nation pricing on policy, patients, and pharma.
Podcast

Most Favored Nation pricing: what it means for policy, patients and pharma 

5 May 2026

US pharmaceutical prices are the highest in the world – President Trump’s Most Favoured Nation (MFN) policy is trying to change that. But what does MFN pricing mean in practice?

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Publication

The case for adopting a broader perspective on value in Health Technology Assessment

3 March 2026

In this Whitepaper, we describe different perspectives that can be adopted in Health Technology Assessment (HTA), and some of the advantages and disadvantages of these different…

Publication

The commercial case for investing in ALS

13 November 2025

Amyotrophic lateral sclerosis (ALS) is a rare, rapidly progressive neurodegenerative disease with devastating clinical and economic consequences.

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Publication

Achieving Accelerated Patient Access to Cancer Care in Europe 

3 November 2025

OHE developed the Accelerated Patient Access to Cancer Care in Europe (APACE) framework through a structured, multidisciplinary stakeholder engagement process.

Insights

Around the World in HTAs: Saudi Arabia – Navigating the healthcare and HTA landscape

24 September 2025

Saudi Arabia’s healthcare system is undergoing major transformation under Vision 2030, reshaping regulation, funding and delivery models across the Kingdom. The introduction of a formal health technology assessment (HTA) framework and evolving reimbursement pathways are central to improving access to value-based healthcare.

Publication

Understanding the Full Value of Long-Acting Therapies: less is more?

7 May 2025

Long-acting (LA) therapies represent a significant innovation in pharmaceutical development by offering a sustained drug effect with reduced administration frequency.

Publication

The BRAVER Roadmap to Broader Assessment of the Value of Health Interventions in the Asia-Pacific Region

14 April 2025

Health Technology Assessment (HTA) agencies evaluate and make decisions on the use, funding, or reimbursement of health technologies based on clinical and economic evidence.

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Publication

Unlocking the Value of Combination Therapies

9 July 2024

Combination therapies (CTs) merge treatments with different mechanisms of action to achieve greater clinical benefits than the individual components alone. CTs are increasingly being used in oncology.