Occasional Paper

Reekie, W.D.

Occasional Paper
August 1981

The promotion of an environment in which the multinational research-based pharmaceutical industry can flourish has been and will continue to be reliant upon a well-informed and widely-disseminated understanding of the economics underpinning its complex operations. Throughout the 1970s OHE has played an important part in this 'educative' process with specific investigations into areas such as the nature of competition within the industry, the use of brand names in prescribing and the role of sales promotion.

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