Patient Preferences: What do Patients Value?



Traditional value assessment and reimbursement decision making often fails to put the patient at the centre. What is important to patients in their treatment journey is often misrepresented or not adequately captured in traditional outcome measures.

In the second Masterclass in the Demonstrating Value series, OHE present innovative approaches to understanding and measuring patient value which could improve conventional instruments to bring in condition-specific features. This Masterclass will also provide a unique opportunity to reflect on how to move the debate beyond health measurement to capture broader outcomes, such as wellbeing measures, which can improve the lives of patients, their families and carers.

OHE's thought leaders will be joined by patients, decision makers and industry experts to characterise a patient-centred decision-making system.


Demonstrating Value: evolving with innovation explores this lively technical and policy debate where the evolving and sometimes challenging nature of innovative interventions is not always matched by value assessment paradigms applied by country decision makers.

Value assessments are necessary to ensure that healthcare expenditure is optimal but there is a need for a common understanding of what constitutes value, capturing what matters most to patients, society, and payers. The 2020 Masterclass Series will take attendees through the journey of exploring value from different perspectives and providing tools to identify consolidated and novel sources of value, and generate compelling evidence at different stages of the product life-cycle to demonstrate them.

Other Masterclasses in the Series

Exploring value: novel elements for breakthrough treatments

Adaptive Pathways: generating evidence of value

Innovation for small populations: what should we pay for?


100% of previous attendees said that they would recommend our Masterclass events – here’s what they’ve said:

“Excellent exploration of a complex issue, with good balance of the theory and the practice.”

“Overall a well-rounded course. The course provided an in-depth understanding of the challenge ahead of curative medicines."

"Highlighted all of the challenges and the various viewpoints. A realistic view of current and emerging situation."

“Very comprehensive deep dive into the issues and reason for OHE recommendations.”

“A very helpful event with some very high level experts covering subjects which could be difficult and contentious. Light into informational darkness.”


Each event in our Masterclass Series provides a highly collaborative space guided by candid expert perspectives. During the event we encourage open discussion of the topic, and believe that through this we have the potential to unlock transformative insight and reveal solutions to the challenges we face every day.

As the world’s oldest and most well-respected health economic research institute, we’re uniquely placed to bring you the latest in research, expertise and real-world evidence, as well as first-hand advice from global thought leaders. Together we can improve decisions surrounding healthcare, and deliver better outcomes for patients, payers and industry.

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Wednesday, 14 October 2020