Willingness to Pay and Publicly Funded Health Care: Contradiction in Terms? (Seminar)


06 January 2011

In January 2011, OHE hosted a seminar with Prof. Cam Donaldson of Glasgow Caledonian University, where he holds the Yunus Chair in Social Business and Health.

Prof. Donaldson argued in favour of using willingness to pay (WTP) as a measure of the benefits of health care in publicly funded systems such as the NHS, explaining contexts in which this approach is useful.

The OHE Seminar Briefing based on this seminar is available for download